June 8, 2023

By Published On: June 8, 2023Categories: FinTipsViews: 167

While Warren Buffett is considered the gold standard for investors, Bernard Arnault’s investing prowess puts the Oracle of Omaha to shame. As the CEO of LVMH Moët Hennessy Louis Vuitton,  Bernard Arnault overtake Warren Buffett, becoming the richest man in the world. Arnault has built an empire that spans 75 brands like Louis Vuitton, Dior, and Tiffany & Co. And it generates over $80 billion in annual revenue.

Unlike Buffett who hunts for undervalued companies, Arnault seeks out high-end brands with untapped potential. While Buffett waits for the right deal, Arnault moves fast and pays premium prices to lock in acquisitions. His strategy has led to a personal net worth of over $200 billion, eclipsing Buffett as the world’s richest person. The fashion mogul proves that paying up for the best brands is a winning strategy.

Over the past 30 years, LVMH’s stock price has skyrocketed over 100,000%, turning Arnault into a centibillionaire. Buffett’s Berkshire Hathaway stock, though still impressive, has gained about 2,800% in the same time period.

Different style between the Richest Man in The World: Arnault’s Aggressive Approach vs. Buffett’s Conservative Style

An Aggressive Empire Builder

Bernard Arnault, CEO of LVMH Moët Hennessy Louis Vuitton, has an investing style that is bold and ambitious. He seeks to build luxury empires through aggressive acquisitions of prestigious brands, then provides the resources and guidance to expand their reach globally. Unlike Buffett, Arnault is not afraid to pay large premiums to gain control of companies that he believes will drive future growth. This “buy and build” tactic has allowed LVMH to become the world’s largest luxury goods company, with over 70 brands under its belt.

For example, in the late 1980s, Arnault spent $15 billion to takeover fashion house Christian Dior. At the time, the price was seen as exorbitant, but Arnault believed in the long-term potential of the brand. His vision was proven right, and today Christian Dior is the crown jewel of LVMH, driving billions in annual revenue.

Arnault also has a talent for recognizing undervalued or struggling brands and turning them into powerhouses. In the early 1990s, he acquired Italian fashion company Fendi which was facing financial troubles. With LVMH’s backing, Fendi rebounded and is now one of the most prestigious luxury brands in the world.

  1. Identifies high-growth opportunities
  2. Pays large premiums to gain control of coveted brands
  3. Revives struggling brands by investing in design and marketing
  4. Focuses on long-term value creation over short-term gains


You have to be optimistic in the long term and pessimistic in the short term – Bernard Arnault

A Conservative Value Investor

In contrast, Warren Buffett has a notably more conservative approach to investing. As CEO of Berkshire Hathaway, Buffett seeks to invest in companies with stable, proven business models that are trading below their intrinsic value.

Rather than paying high premiums, Buffett looks for bargains. He waits patiently for the opportunity to invest in companies at a significant discount to what he believes they are truly worth. Buffett’s value-oriented approach aims to generate solid returns over time without taking on unnecessary risk.

  1. Looks for stable, proven companies at a bargain
  2. Invests only when there is a large margin of safety
  3. Focuses on intrinsic value over hype or popularity
  4. Takes a long-term, buy-and-hold approach to investing

Our favorite holding period is forever – Warren Buffett

While Arnault and Buffett have very different styles, both have built highly successful business empires through vision, discipline, and a commitment to creating long-term value. Ultimately, there is more than one path to becoming a master investor.

2 Investing Lessons we Can Learn From Bernard Arnault

  • Think Globally

Unlike Buffett who focuses primarily on U.S. companies, Arnault invests in luxury brands around the world. As CEO of LVMH, he has built an empire by acquiring prestigious brands from different countries, like Louis Vuitton from France, Bulgari from Italy, and Hennessy from Ireland. Arnault recognizes that the growing global middle class represents a huge opportunity, and he has positioned LVMH to capitalize on increasing demand for luxury goods internationally.

  • Focus on Premium Brands

Rather than diversifying across industries like Buffett, Arnault concentrates on the premium segment of a single industry: luxury goods. He targets elite brands with pricing power and high profit margins. While Buffett invests in companies like Coca-Cola and Geico, Arnault sticks to what he knows best—building a portfolio of the world’s most coveted fashion and spirits brands.


While Warren Buffett will always be revered as one of the greatest investors of all time, Bernard Arnault’s aggressive and visionary approach has led to even greater success and impact. By identifying and acquiring undervalued luxury brands and then scaling them into global powerhouses, Arnault, the richest man in the world has built an unparalleled luxury goods empire and amassed an even larger fortune than the Oracle of Omaha.

For those looking to emulate the world’s most successful investors, Arnault provides a model of identifying long-term trends, acquiring and holding companies for the long haul, and using scale and brand power to dominate markets. While Buffett’s value investing approach is tried and true, Arnault proves that with ambition, vision, and patience, the rewards of investing in brands and trends that shape the future can be even greater. For investors seeking to build real wealth and business empires, not just stock portfolios, Arnault’s approach may be the most compelling investing style to follow.

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