August 30, 2023

By Published On: August 30, 2023Categories: TechTalksViews: 61

TL;DR: Microsoft’s Activision Acquisition is a deal worth $68.7 billion, aiming to become the third-largest gaming conglomerate globally. While Microsoft experienced a decrease in gaming revenue in fiscal 2023 and Activision Blizzard faced financial setbacks and legal troubles, both entities hold iconic titles in the gaming industry. The gaming world is transitioning rapidly from physical to digital distribution, with platforms like Steam dominating the PC digital market. The merger of Microsoft and Activision Blizzard may lead to a revitalized gaming direction, with potential ventures into VR and other immersive experiences. This acquisition underscores the dynamic evolution of the gaming industry, emphasizing the importance of innovation and adaptability.

In an epoch-making announcement on January 18, 2022, Microsoft’s Activision acquisition is planned to carry out at $95 per share, culminating in a staggering $68.7 billion deal, adjusted for Activision Blizzard’s net cash. With this move, the tech giant is poised to clinch the title of the third-largest gaming conglomerate globally, trailing only Tencent and Sony. While the anticipated seal of approval for this mammoth transaction is set for the fiscal year 2023, it has undeniably sent ripples across the gaming community. Reactions range from trepidation about diminishing competition to optimism about a potential renaissance of technological advancements and new game titles. The implications of this union are manifold: a likely dominance in mobile gaming courtesy of Activision’s Candy Crush Saga and an enrichment of Microsoft’s game library with juggernauts like Call of Duty and World of Warcraft. As the gaming world watches with bated breath, this acquisition could redefine Microsoft’s gaming trajectory and reshape the broader gaming industry’s landscape if it secures the regulatory green light.

Microsoft vs. Activision Blizzard Gaming Backdrop


During Microsoft’s 2023 fiscal year, concluding on June 30, 2023, the tech titan reported gaming revenues of $15.47 billion, accounting for 9% of its overall revenue. This was a dip from the $16.23 billion noted in the prior fiscal year.

Several elements contributed to this revenue downturn:

  1. The release of the Xbox Series X|S consoles in November 2020 initially boosted hardware sales substantially. Still, this momentum ebbed in the latter half of fiscal 2023 as the console market stabilized.
  2. The persistent chip scarcity presented production challenges, hindering Microsoft’s ability to cater to the soaring demand for Xbox Series X|S consoles.
  3. The repercussions of the COVID-19 pandemic manifested in dwindling in-store game purchases.Microsoft's Activision Acquisition - MSFT Info

Activision Blizzard

In the second quarter of 2023, Activision Blizzard witnessed a discernible dip in earnings. The gaming giant reported revenue of $2.21 billion, marking a decrease from the previous year’s Q2 figures of $2.38 billion. The downturn was also evident in their Earnings Per Share (EPS), which slipped from $0.93 in Q2 2022 to a modest $0.74 in Q2 2023.

Several challenges precipitated this financial setback for the company:

  1. Diminished Player Base: There is a noticeable decline in active gamers playing the company’s titles.
  2. Reduced Revenue Per User: This indicates that even existing users might be spending less within the games.
  3. Elevated Expenditure: Activision Blizzard faced escalating costs, particularly in the marketing and game development sectors.

Externally, Activision Blizzard is navigating a turbulent landscape characterized by:

  1. Stiff Competition: Tech giants like Microsoft and Sony continually ramp up their gaming initiatives, intensifying the market competition.
  2. Shifting Player Preferences: There’s been a palpable drop in the allure of specific game genres, notably the massively multiplayer online (MMO) category.
  3. Legal Troubles: The company has been embroiled in several sexual harassment and discrimination lawsuits, potentially damaging its reputation and stakeholder confidence.

In light of these challenges, Activision Blizzard is active. They’re aggressively strategizing their comeback by investing in fresh, innovative games that could recapture the gaming community’s attention. A significant part of this strategy also pivots towards expanding their foothold in the lucrative mobile gaming domain, aiming to tap into the vast, ever-growing user base of mobile gamers.

However, the gaming industry is inherently unpredictable, and while these countermeasures seem promising on paper, their actual impact remains to be seen. The financial world is keenly awaiting Activision Blizzard’s following earnings report, slated for release on October 27, 2023. Current forecasts by industry analysts peg the company’s revenue for Q3 at $2.10 billion and project an EPS of $0.89.

Microsoft's Activision Acquisition - ATVI Info

Microsoft’s Gaming Footprint: Dominating the Market Through Iconic Titles

In the vibrant gaming world, Microsoft’s footprint is hard to miss. The tech behemoth’s portfolio boasts many iconic games, each a testament to its capacity for innovation, storytelling, and creating memorable gaming experiences. From sandbox classics to action-packed adventures, Microsoft’s array of titles is a beacon of their sustained commitment to the gaming industry. Here’s a look into the most popular game titles from Microsoft, as defined by their all-time revenue and sales:

  • Minecraft – With a staggering 238 million copies sold, this sandbox game has become a cultural phenomenon, transcending age and demographics.
  • LinkHalo – A flagship for Microsoft, Halo’s legacy is cemented with over 82 million copies sold.
  • Forza Horizon – Racing past competitors, the Forza Horizon series has seen over 35 million sales.
  • Age of Empires – A testament to strategy gamers’ dedication, over 30 million have been captivated by its historical narratives. 
  • LinkGears of War – Matching Age of Empires, this gritty saga has also sold over 30 million copies.
  • Flight Simulator – Providing a flight experience from the comfort of one’s home, over 20 million have taken to these virtual skies.
  • LinkSea of Thieves – A relatively newer entrant but already boasting 20 million players diving into its pirate adventures.
  • Microsoft Solitaire Collection – A classic that never gets old, with over 100 million players partaking in its timeless allure.
  • Plants vs. Zombies – A delightful blend of strategy and humour, it has garnered over 100 million sales.

These successes can be attributed to innovative gameplay, evocative storytelling, and resonating characters. Catering to a diverse player base, Microsoft has appealed to everyone from casual gamers to dedicated enthusiasts.

One essential consideration: while this ranking represents all-time sales, it’s crucial to acknowledge recent successes. For instance, the latest entrant in the Forza Horizon series, Forza Horizon 5, released in November 2021, has already clinched over 10 million sales, making it a contender for a higher spot soon.

Blizzard’s Gaming Dominance: A Look into Market Share

The global gaming landscape has seen the rise and fall of various gaming giants. Still, Activision Blizzard has consistently remained at the forefront, mainly due to its impressive best-selling game lineup. A closer examination of the company’s market performance unveils the depth of its influence.

  • Call of Duty Franchise: Spearheading the list is the Call of Duty franchise, a behemoth with a staggering revenue exceeding $30 billion.
  • World of Warcraft: An MMORPG legend, World of Warcraft has amassed over $14 billion, carving out a dedicated and expansive player base. Dive deeper into its lore and history.
  • Candy Crush Saga: Not just a casual game, Candy Crush Saga has sweetened Activision Blizzard’s earnings with revenues surpassing $7 billion.
  • Overwatch: This team-based shooter, though relatively newer, has already generated revenues above $5 billion, a testament to its global appeal.
  • Diablo and StarCraft Franchises: Respectively raking in over $4 billion and $3 billion, these two franchises have catered to action RPG lovers and real-time strategy fans.
  • Billion-Dollar Club: Activision Blizzard boasts a collection of titles, each breaching the billion-dollar revenue mark: Crash Bandicoot, Tony Hawk’s Pro Skater, Guitar Hero, and Skylanders. These titles have left indelible marks in various gaming genres, from platformers to rhythm games.

These games’ immense popularity is rooted in their groundbreaking gameplay mechanics, riveting storylines, and iconic characters. Their success formula has resonated with diverse gamers, from those seeking casual entertainment to the most dedicated gaming aficionados.

While these figures showcase Activision Blizzard’s historical performance, the gaming industry is ever-evolving, and newer releases often shake the status quo. A prime example is the release of “Call of Duty: Modern Warfare II” in November 2022. It has already garnered over $700 million within its short lifespan, suggesting it may soon ascend higher in the revenue rankings.

Microsoft’s Activision Acquisition Changes the Gaming Landscape, Physical to Digital Distribution

The gaming realm has experienced a seismic shift with the advent of digital distribution. Previously, games predominantly relied on physical formats like CDs and DVDs. Now, the allure of purchasing and downloading games straight from the web has transformed how gamers access content.

This movement towards digital distribution arises from various motivations. For gamers, the ease of downloading and setting up a game without the trip to a physical store is undeniably attractive. Conversely, game publishers reap financial benefits as they sidestep the costs of producing and shipping tangible game copies.

Several profound changes have emerged from this digital transition. For one, indie developers, often operating on tight budgets, find it simpler to introduce their creations to a broader audience without the hefty expenses of physical production. The digital era has also birthed subscription models like Xbox Game Pass and PlayStation Now. These platforms, offering access to vast game libraries for a fixed monthly fee, have democratized gaming access and amplified the reach of indie titles.

As the digital wave continues, it promises more transformative effects on gaming’s future landscape.

Benefits of Digital Distribution Include:

  • Convenience: Gamers can swiftly download and set up their games, bypassing the need for store visits.
  • Cost Efficiency: Publishers save substantially without the overheads of producing and transporting physical copies.
  • Ubiquity: With an internet connection, games become accessible even in remote regions or places with scant physical game stores.
  • Environmentally Friendly: The absence of physical production means less environmental toll.

However, Digital Distribution isn’t Without Challenges:

  • Security Concerns: The digital realm faces heightened piracy threats.
  • Refund Complications: Securing refunds for digital purchases might be more challenging than their physical counterparts.
  • Mandatory Updates: Frequent game updates can sometimes test a gamer’s patience.
  • Storage and Data Limitations: High storage requirements can pose issues for those with restrictive data caps.

Digital Distribution: The Battle for Dominance

Steam reigns supreme in the high-stakes digital distribution arena for PC games. As of January 2023, Steam clinched a staggering 75% of the market share, dwarfing its rivals, according to data from Statista. This immense lead sees Microsoft’s Xbox and Sony’s PlayStation platform lagging significantly behind, with 15% and 5% market share, respectively.

Steam: Representing the pinnacle of digital distribution platforms, Steam boasts a user base exceeding 120 million. Catering to a vast spectrum of gamers, the platform hosts an eclectic mix of offerings — from the much-coveted AAA titles to indie gems and inventive mods. Steam, undeniably, sits atop the digital throne in PC gaming.

Microsoft: While predominantly recognized for its software and hardware prowess, Microsoft is no slouch in the gaming domain. Its flagship gaming console, Xbox, holds its own with a 15% slice of the global console market. The Xbox lineage has been a force to reckon with since its inception, though it’s making inroads in the PC digital distribution landscape.

Sony: A titan in the electronics sector, Sony’s PlayStation console line remains iconic. Despite its illustrious history and loyal fanbase, the PlayStation holds a mere 5% market share in the global console world for digital distribution. Nevertheless, the brand continues to push boundaries and innovate in hopes of gaining ground.

It’s essential to delineate that these figures pertain strictly to the digital realm. If we consider the entire PC gaming ecosystem, which amalgamates digital and physical sales, Steam’s dominance scales back to an estimated 30%.

The dynamic nature of the gaming industry guarantees shifting sands. As platforms evolve, launch, or become obsolete, the equilibrium of market share remains fluid. Observing how these Titans manoeuvre promises to be a riveting spectacle in the future.


In light of Microsoft’s Activision Acquisition, the gaming industry is at a pivotal juncture. While Activision Blizzard has faced its own set of challenges, both financial and internal, its merger with tech giant Microsoft might be the rejuvenating factor it needs. Historically, Activision Blizzard’s portfolio of chart-topping franchises underscores its potential to make a comeback, but rejuvenating this legacy will demand more than just relying on past successes.

Though the digital realm is swiftly becoming the heart of game distribution, the importance of dedicated hardware, like Microsoft’s Xbox, can’t be dismissed. These platforms, explicitly built for gaming, offer an optimized experience that general devices can’t parallel. Combining this with Activision Blizzard’s titles might provide gamers with a more seamless and immersive experience.

Furthermore, embracing Virtual Reality (VR) becomes increasingly crucial as the gaming landscape shifts. Microsoft’s foray into VR and Activision Blizzard’s gaming prowess could usher in a new age of immersive gaming. The blend of Microsoft’s technological resources with Activision’s creative expertise hints at the possibility of revolutionary VR-centric titles.

For both entities, this acquisition emphasizes the need for a refreshed direction. The gaming world continuously evolves, influenced by technological strides and changing player demands. The fusion of Microsoft’s technical muscle with Activision Blizzard’s gaming legacy sets the stage for innovations that could redefine the industry’s future. Staying ahead will require more than just riding current trends; it will necessitate forging new paths and creating novel gaming experiences.

Ultimately, the union of these two giants symbolizes more than just a business transaction; it’s a testament to the ever-evolving and dynamic nature of the gaming industry. Those companies that remain agile, open to change, and ready to innovate will set the pace in this exhilarating epoch.