GoodWhale Co-Founder Junxian Lee featured on Grow with Google Singapore under “Scaling with AI”, recognising GoodWhale’s work in making financial literacy more accessible through human-centred AI.

From Singapore to the World: GoodWhale Featured in Google’s “Scaling with AI” Series

It is not every day that a Singapore-based start-up gets a nod from a global giant like Google. We are incredibly humbled to share that GoodWhale has been featured in the Scaling with AI category on the Grow with Google stories page.

For us, Scaling with AI isn’t just about buzzwords or appearing on a tech list. It is a validation of our “Life Investing” mission. It confirms that using technology to make financial literacy warmer, kinder, and more accessible is exactly where the world needs to go. Being recognised alongside other innovators reminds us that while we may be a small team from a “Little Red Dot,” our dreams for your financial wellness are massive.

What “Scaling with AI” Actually Means for You

When you hear the phrase Scaling with AI, it might sound like cold corporate jargon. But for us at GoodWhale, it means something very human. It means we can finally give every single one of you a personalised, empathetic financial buddy without needing an army of thousands of human coaches.

Google’s feature highlights exactly how we are doing this. By leveraging Google Cloud and Gemini models, we have been able to build GoodWhale Buddy into a companion that doesn’t just calculate numbers but actually listens.

The feature specifically notes our ability to cut down investment research time. We have used these tools to compress what used to be a daunting 7-minute slog of reading financial reports into a 15-second clear, digestible summary. That is what Scaling with AI looks like in practice: giving you your life back so you can spend it on things that actually matter.

Why Google’s Support Matters to Us

Building a purpose-driven fintech ecosystem is hard work. There are days when the code breaks, the coffee runs out, and the “imposter syndrome” kicks in. Having Google support our journey through their cloud infrastructure has been like having a steady hand on our shoulder.

We chose to build on Google Cloud because we needed infrastructure that was as resilient as the mindset we try to teach. Their tools allow us to:

• Personalise at Scale: We can serve thousands of learners in Singapore, Malaysia, and beyond.

• Stay Secure: Financial data is sensitive, and Google’s security protocols help us keep your trust safe.

• Innovate Faster: With tools like Vertex AI, we can spin up new features in weeks, not months.

A Purpose-Driven Approach to Scaling with AI

We want to be clear about something. We don’t use AI just because it is trendy. We use it because it helps us solve the “Sandwich Generation” problem that so many of us in Singapore and ASEAN face.

You know the feeling. You are caring for aging parents, raising young kids, and trying to secure your own retirement all at once. The mental load is heavy. A generic finance app isn’t helpful; it is stressful.

Our story of Scaling with AI is really a story about Scaling Empathy.

• GoodWhale Buddy is designed to be the non-judgemental friend who gently nudges you away from that extra bubble tea purchase if it hurts your goals.

• GoodWhale Academy uses AI to adapt lessons to your pace. If you are struggling with a concept like “CPF topping up,” our AI can explain it in three different ways until it clicks.

Standing on the Shoulders of Giants

We are building GoodWhale to be a “Life Investing” ecosystem. This means we care about your emotional resilience just as much as your bank account balance.

To be featured by Google for Scaling with AI is a reminder that technology is best used when it serves humanity. We are using the most advanced tech in the world to help you do something very simple: feel safe and confident around money.

What is Next for GoodWhale?

We are just getting started. With this recognition and continued support from Google’s ecosystem, we are doubling down on:

• More Local Context: Training our AI to understand even more Singaporean and ASEAN nuances.

• Deeper Personalisation: Making GoodWhale Buddy even more attuned to your specific life stage.

Thank you to the team at Google for telling our story. And thank you to our community of GoodWhale users. You are the reason we build, the reason we scale, and the reason we strive to be better every day.

Check out our story and others inspiring the next generation of businesses at Grow with Google.