Empowering Entrepreneurs at SUSS: GoodWhale’s Commitment to Purpose-Driven Growth
We had the privilege of running a session at the Singapore University of Social Sciences (SUSS) as part of the Startup Accelerator: Building and Growing Your Business programme. Designed to equip entrepreneurs with the practical knowledge and tools to scale their ventures, this class welcomed a diverse group of founders, each driven by a unique vision. While the programme was not exclusively tailored for social entrepreneurs, its setting at SUSS—an institution known for fostering social ventures—resonated deeply with us at GoodWhale.
GoodWhale SUSS Class Photo – Startup Accelerator
A Shared Commitment to Purpose-Driven Entrepreneurship
At GoodWhale, we believe in business as a force for good. As a certified B Corporation, we are committed to not just financial growth, but also social and environmental impact. This aligns closely with SUSS’s broader entrepreneurship ecosystem, particularly their Venture Builder Programme, which supports early-stage social enterprises. By offering mentorship, resources, and structured guidance, SUSS is empowering a new generation of founders who are not only innovating in their industries but also making meaningful contributions to society.
We are always inspired by initiatives that champion entrepreneurship as a means to create positive change. The Venture Builder Programme is one such initiative, providing a structured pathway for aspiring founders who want to solve pressing societal challenges through business. Whether it’s tackling sustainability issues, improving financial literacy, or enhancing social inclusion, the programme helps entrepreneurs refine their ideas, build resilience, and secure the support they need to grow.
Beyond the Venture Builder Programme, SUSS fosters a dynamic environment for entrepreneurs through its Alibaba Cloud-SUSS Entrepreneurship Programme and other incubation initiatives. These programmes offer hands-on support, industry connections, and a strong ecosystem for startups to thrive. The university’s broader focus on social entrepreneurship is embedded within its curriculum, research, and partnerships, making it a key driver of purpose-led business innovation in the region.
Creating Impact Beyond Profit
At GoodWhale, we see ourselves as more than just a company—we are a purpose-driven team working towards a future where businesses prioritise not only profit but also people and the planet. Our work at SUSS reflects this philosophy. We were delighted to engage with entrepreneurs at different stages of their journeys, offering insights into business strategy, sustainability, and long-term value creation. More importantly, we were reminded of the incredible energy that comes from being in a room full of individuals who are eager to build something meaningful.
It is collaborations like these that reinforce our belief in the power of education, mentorship, and community. Whether through structured accelerators, venture-building initiatives, or informal learning opportunities, supporting entrepreneurs is one of the most effective ways to drive positive change. And when those entrepreneurs are focused on social impact, the ripple effects extend far beyond business success.
Looking Ahead
GoodWhale SUSS Class Photo – Startup Accelerator GoodWhale Sharing
As GoodWhale continues to grow, we remain committed to fostering purpose-driven entrepreneurship across the region. Whether it’s through our own initiatives or by supporting outstanding programmes like those at SUSS, we believe in the potential of businesses that strive for both financial success and societal good.
We are proud to have played a small part in empowering the next generation of entrepreneurs at SUSS, and we look forward to more opportunities to contribute to this vibrant ecosystem. Because when businesses, institutions, and communities come together with a shared vision, the impact can be truly transformative.
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