ATxEnterprise 2024: Technologies going beyond AI
ATxEnterprise, one of the flagship event of Asia Tech x Singapore (ATxSG), is held from 29-31 May 2024. This event is brought together by the Infocomm Media Development Authority (IMDA) and Informa Tech.
This year, the spotlight shone mainly on Artificial Intelligence (AI) and its impact on the digital economy and society.
Over the the 3-day event, speakers from different industries shared and discussed how the technological advancement from AI is and will impact on industry transformation.
AI on the Media Industry
One such discussion occured at the BroadcastAsia segment. Panels from different geographies were discussing how AI are used their companies and how it will likely impact the future of broadcasting.
Question Everything: AI’s impact on Broadcasting with Dave Ulmer, CEO of Cambodiam Broadcasting Service, Tony Berthaud, Vice President, Sales, APAC & EMEA of Harmonic, Albert Faust, Technical Lead – Media and Entertainment of Arista Networks, Tim Xu, AI Products and Solutions Leads, Mediacorp

Community Lead, Jia Xuan with Tim

Community Lead, Jia Xuan with Dave
Our community lead, Jia Xuan, had the opportunity to listen to Dave Ulmer’s sharing and the insights can be found in this blog post.
Hands-on experience at different booths at ATxEnterprise 2024
Besides discussing AI, it was a place where many companies showcased their latest developments, from the media industry, to satcom providers, to leaders in AI, Cybersecurities, IoT, Quantum Technology, to innovations created by start-ups like InnovFest.
Some booths even have live demos to experience these technologies and innovations firsthand.

Community Lead, Jia Xuan, testing ChangHong’s AR Goggles (XR Vision Play and Glass Air)
Innovations come in many forms. At InnovFest, the themes for 2024 were AI & Digitalisation, Sustainability & Environment, and the Future of Healthcare, Work & Education.
AI & Digitalisation at ATxEnterprise 2024
On the AI Front, Jia Xuan got the chance to learn more about The Librarian, with the CEO Tiago, and Divyansh sharing the demo of how the Librarian works by allowing your personal AI Assistant to do the scheduling, booking, and emailing of appointments to your client. Furthermore, this showed the glimpse of how the future of work is pointing towards.
Picture with Tiago (Right) and Divyansh (Left)
Sustainability & Environment at ATxEnterprise 2024
“One person’s trash is another man’s treasure”
When it comes to food, nutrition is key. Given that there are usually food waste in a food production plant, these food waste or by-products may still contain lots of nutrients. Despite their content, these by-products had been discarded in tonnes! That is where innovations comes into reduce food wastage while creating a value.
Some booths showcased how they tackle food waste by diving into waste valorization.
Kosmode Health
For Kosmode Health, it means to take the waste, spent barley grains, from beer or malt production streams, and convert it into a healthier W0W noodle.

Picture of Jia Xuan sampling creation from Kosmode Health
Picture of Jia Xuan and Erica (Kosmode Health)
Treatsure
Did you know the difference between “Best Before” and “Use By” dates? If not, you may be unknowingly throwing away “good” and edible food into the bin!
Apart from that, having a buffet-in-a-box is not all bad either. Using the Treatsure App, you can visit the listed buffet places at well-known restaurants and grab home delicious buffet-quality food at a much-lowered price!
The Treasure Team, Co-founder Preston (2nd from the Left) and Jabez (1st from the Left) with Jeremy (2nd from the right).
Probicient
Health comes in all forms, even for beers! While beer, being an alcohol, may be shunned by many for health reasons, it is a different case for Probicient. Hence with probiotics present, it may be the adult’s version of “Yakult”!
Probicient CTO Chen Dai
Probicient team member, Brighton
ImpacFat
Being friendly to the environment also comes in the form of providing food sources that emit less greenhouse gases. In the case of Singapore, food security is of an importance. Besides making sure there is a supply of food, these resources should benefit our health too.
At ImpacFat, unlike other cell-cultivated companies that mainly focus on meat, they cultivate fish fats. While they are still in their research and development phase, the team at GoodWhale can’t wait to have a taste of their creations!
ImpacFat’s Food Scientist, Cheryl, Biotechnologist, Emily, and students of Republic Polytechnic (Back, left to right – Nethra, Ming Zhao, and Hen Tee
Summary
ATxEnterprise 2024 is an eye-opener to the public on the latest developments as well as new technologies that are in the market as well as showcasing start-ups that may be leading the next wave of innovations and technological advancements.
Whether you are in the specific field or not, exhibitors are more than friendly to share about their products and services!
For more information, do check out the followings:
Interested to find out the newest development in different industries? Pre-register for ATxEnterprise from 27-29 May 2025 now >> Click Here
Can’t wait to get your administrative stuff done by your personal AI assistant? Do check out The Librarian
Can’t wait to try some yummy and nutritious W0W noodles? Do check out Kosmode Health.
Adult’s version of probiotic drink? Try the probiotic beer from Probicient.
Save your wallet and reduce food waste? Make sure you check out Treatsure.
Be the first few to find out about cell-based fish fats at ImpacFat








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