The Mindful Way To Grow Your Wealth.

Master your spending, boost your savings and invest with purpose, with Buddy.

Chat with ✨ Buddy

The power of being Financially Engaged.

Money isn’t just about numbers, it’s about how connected you feel to them.

Financial engagement means knowing where your money goes, how it grows, and why it matters to you.

When you’re financially engaged, you’re not reacting to your money, you’re in rhythm with it.

Our approach:
Life Investing™

A new way to live with money through clarity, intention, and growth.

Life Investing = Live with Clarity + Spend with Intention + Grow with Purpose

It’s about aligning your financial choices with your personal purpose, and building confidence that lasts.

AI redefines how we connect with money.

For decades, managing money meant more apps, charts, disengagement and guilt. Buddy changes that.

It lives in your favourite chat apps, built for the way you already live and talk. Not another platform to learn, but a companion that fits into your daily life.

The future of financial engagement shouldn’t feel like work. It should feel like chatting with a friend who understands you.

It starts with ABC

Three integrated pillars of Financial Education, Engagement, Empowerment

A

B

C

GoodWhale Academy

Learn what matters.
Build wealth with purpose.

• Clear, practical money education
• Classes on investing & life design
• Learn via YouTube & live sessions
• Connect with experts in person

GoodWhale Buddy

Track simply. Spend wisely.
Feel in control.

• Al built in WhatsApp, Telegram & LINE
• Instand chat-based expense logging
• Personalised tips, summaries, nudges
• Set and stick to your financial goals
• Non-judgmental support throughout

GoodWhale Community

Harness the power of crowd support, accountability & wisdom.

• Peer-led insights & idea-sharing
• Real-life money topic discussions
• Live events, challenges & spotlights
• Member matchmaking: find your tribe
• Community-powered motivation & accountability

Purposeful wealth starts here

Technology helps you start

Buddy lives in your favourite chat apps, no new tools, no friction. It listens, learns, and guides you naturally so staying on top of your money feels effortless.

Learning builds confidence

Academy and WealthPulse transforms complex concepts into nano-learning modules that fit each stage of your life: from budgeting and saving to values-based investing.

Community keeps you going

Community connects you with people who share your goals, offering accountability and encouragement every step of the way. Together, small actions become sustainable change.

Recognised globally

Aligned with the United Nations Sustainable Develodpment Goals to promote quality education and meaningful economic growth.

Partnered with OECD for global money awareness and featured on world leading news agencies.

Our Impact

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activeness

*5+ active days per week

Majority users check in with Buddy multiple times a week, turning small actions into lasting confidence.

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members

*our community across the world

Individuals, families, and young professionals across the world building better financial habits every day.

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empowered

*learners who we have directly engaged

Partnering with leading education institutions across the region to deliver financial literacy and entrepreneurship programmes.

Educators. Technologists.
Rainmakers.

We’re building a movement for financial wellbeing that’s personal, practical, and purposeful.
Our team bridges the worlds of education, technology, and real human experience to make financial empowerment accessible to everyone.

We combine academic rigour with empathy, translating complex financial topics into human conversations that anyone can understand.

Reviews

Don’t take our word for it,
take theirs

Daniel Woeflr

Kuala Lumpur, Malaysia

Honestly, as a uni student, trying to manage my allowance, part-time work and budget felt impossible. But the GoodWhale is genuinely helpful. I don’t have time for anything too long. Their info are bite-sized, relatable, and actually sticks. I’m finally building some saving habits and even started learning how to invest my extra cash. Recommended.

Mei Chen

Taipei, Taiwan

I love the idea of Life Investing. It helped me stop stressing over numbers and start seeing my financial goals connected to my actual life values. This approach makes managing money feel more meaningful and less stressful. Highly recommend for growing with intention.

Alex Rong

Penang, Malaysia

Being part of the GoodWhale Community has been amazing. I have met like minded people, joined accountability challenges, and learned so much through shared experiences. It is comforting to know that I am not alone on this journey.

Priya S

Singapore

I really like how Buddy works. It’s AI, but it actually feels personal because it learns your habits. For me, the biggest plus is that it helps me stay consistent with my saving and spending. It’s genuinely an effortless financial tool.

Jonathan C

Malaysia

This is a lifesaver. I went from being confident about spending money (lols) to actually feeling confident about growing my savings and tackling investing for the first time. The friendly AI Buddy also makes learning super easy, and the mini-Academy lessons are great. It helped me take control of my money. It’s just empowering, really.

Hana Tan-acious

Singapore

❤️ that it’s on WhatsApp and love the mix of smart AI and mindful $ living. GoodWhale gets that personal finance shouldn’t be about just chasing money…it should be about creating purpose and balance, which is a refreshing change for me. Different from all the other apps out there.